Are you ready to build a successful creative business from home, in your pyjamas*?
*Ok, the pyjamas aren?t compulsory… but totally an added bonus!
Are you dreaming of sharing your art with the world, seeing your letters pop up on mugs, prints, t-shirts or cards, but not even sure where to start?
Whether you’ve been lettering for a month or a year, if you know you’ve found your passion and are ready to turn it into a profit, this course is for you.
I’ve been running my own creative business for 10 years now. During that time I’ve done graphic design, logo, branding and website work for clients, run an online store selling prints of my own art, created online courses and created a thriving community on social media. I’ve always worked from home, most often in my pyjamas (or activewear… because comfort) and usually with at least one child hanging off me at all times. I love the freedom and flexibility of working for myself, and the opportunity it gives me to fit business life around single parenting my six lovely small(-ish) people while.
Each step of the way, I’ve taught myself, learnt heaps, and made a bunch of epic mistakes. Which is why I’ve put this course together. The world needs more beautiful art, and you’ve got it! But I totally get how overwhelming it is to try and work out how to get your art from paper to print, which of the social media platforms to try and share on, how to create videos that people will engage with, why you should even bother with any of those things.
Over 10 modules, I will share with you the things that I believe are important for building a sustainable lettery business. I’ll be here to answer questions, point you in the right direction, and encourage you as you share your beautiful art with the world!
What this course will cover
Digitising with Photoshop
Unless you plan to sell original art every time, the first thing we need to do is get your art onto the computer. This module will cover all things scanning and how to go about editing your scanned art in Photoshop.
Digitising with Illustrator
Whether you edit your artwork in Photoshop or Illustrator will depend on the style of art as well as the intended purpose of the finished art. This module will discuss the differences between raster images and vector images as well as cover how to edit in Illustrator.
Creating art for reproduction
This module will take you through the process of creating print-ready PDF files to send to a printer, or to upload for customers as downloadable prints.
Creating art for web and social
This module looks at how to create fantastic graphics for sharing on Facebook and Instagram as well as how to create wallpapers for downloading.
All things mockups
In this module we cover creating realistic mockups of your products so that whether you?re selling physical prints, products or digital downloads you?ll have beautiful images to share with your community.
Let?s get social
Social media provides such an amazing opportunity to connect with potential customers but it can be hard to know where to start, or how to feel like what you have to offer is unique enough to stand out. I know, I’ve been there. And creatives are often super hard on themselves, more critical of their own work than they would be of anyone else’s.
Videos for social media
In this module, I’ll share with you everything I know about creating videos for social media. I’ll share links for the equipment I use and walk you through the process of recording and editing videos.
You need an email list
Yes, you really do. Please don?t wait until you?ve been in business for 12 months to start one, get onto it now, even if it shifts and changes over the next 12 months. In this module, we?ll review some of the platforms available and get you ready to start building relationships via email.
Finding your voice
Your voice matters. Your unique style and the way you share it with the world matter. In this module we?re going to talk about, finding your style, and how to be authentic and confident sharing your art.
Where to sell
Where and how you sell online will depend a lot on what kinds of products, whether physical or digital, you?re wanting to sell. This module will cover some of the options available to you as well as the ins and outs of each type of setup.
How does the course work?
The course content is delivered as videos that are available on a member’s only section of the website. You will get access to one module per week over 10 weeks from the date you sign up. You will have lifetime access to the content so that you view it as many times as you need to.?You also have direct access to email me as you work through the content and have questions or want input or support.
I have been obsessed with letters, and making them beautiful, for a very long time, collecting fonts instead of shoes, and making typographic posters for fun in my spare time.
In 2007 I started doing graphic design work, teaching myself Corel Draw (yes, I just admitted to using that, don’t hate me), and then the Adobe Creative Suite. I built websites, did event branding and collateral, and loved the creative world I found myself in.
Then in 2014, after baby number six was born and I couldn’t keep working for the clients I had at the time, I opened an online store, with the plan to sell typographic prints. My web development, social media and graphic design background helped me navigate that process tho I still had to learn a heap on the fly. And then I started hand-lettering, first with a brush and ink, then investing in an extensive collection of brush pens. Over time I found my groove, which inks I loved, and which I would only use under duress, which pens travelled everywhere with me, and which only got pulled out occasionally.
I’ve spent hours researching print-on-demand services, learning all things social media, finding all the bits and pieces necessary to post art prints across the world, working out how to get videos recorded and uploaded to social, how to set up email lists. And while I do love learning new things, I know how entirely overwhelming it can be when you’re just starting out. I also know how isolating it can be working on your own, and how important it is to have a cheersquad encouraging you to take that next step.
Frequently Asked Questions
Does this course cover business structure or financials?
Nope. Those things vary too much even between states, let alone across the globe. With students enrolling from all over the place, it’s not an area that I have expertise in in order to teach on, and would recommend you contact an accountant or similar in your local area.
Will this course help me learn how to letter?
No, this course assumes you are already confident lettering, and are ready to take the next step of building a business from your art.
How long do I have access to the content for?
Forever and ever, amen. Ok, maybe that’s exaggerating, but for as long as I inhabit this corner of the internet.